Jan
17th
Thu
17th
Tumblr power
My story on David Karp and Tumblr is #1 on The Observer’s list of most-read stories online. I know a lot of those hits are coming from Tumblr users—almost as soon as the story went up, late Tuesday night/early Wednesday morning, it was blogged by a few Tumblr users, and then reblogged a bunch of times. I’m not discounting the number of viewers who found the story via Gawker or Silicon Alley Insider or any of the other larger blogs that linked to it, but I would bet that a significant amount of the story’s traffic came from people discovering it via word of Tumblr. Which is pretty awesome and more important, makes my editors happy.
