On Bloomberg and Burgers

So this 12-year-old (white) kid who goes to a (gifted) school on the Upper West Side got Shake Shack to offer a deal to the school’s students: $5 for a hamburger or a cheeseburger, and an order of fries. And the item on Eater says that Shake Shack is “interested in launching similar deals at other locations that are relatively close to schools.” So cute, right? 

Yeah, well, can you imagine the UPROAR that would ensue if some black or Hispanic kid in, like, East New York was like, hey I got us a deal at the McDonald’s across the street from school! And then McDonald’s was all, oh we’re going to offer a cheeseburger and an order of fries at a discount to elementary school students! It’s not as though a cheeseburger and fries from Shake Shack is that much healthier than a cheeseburger and fries from McDonald’s. Don’t even try to tell me that Bloomberg wouldn’t be out there with the nutritional SWAT team in approximately three seconds.